While there are several ways to break down the analysis of the Mobile Cloud market, we have primarily focused on analysis by segment of four market areas:

• Personal Clouds (consumer, mass market)
• Enterprise (large companies, governments, institutions)
• SMB (small to medium businesses, generally up to 500-1000 employees)
• Mobile Carriers

In the following table we summarize our findings as to the key issues involved in each segment for Providers (those developing Mobile Cloud technology, software and services) and Customers or Users. In the Carrier area, in the table below, we regard the carriers as the Customers and the Providers are a large group of companies, who are working with carriers to implement Mobile Cloud solutions for, or in partnership with, the carriers.

The issues vary considerably between the Personal Cloud area and the two business-centric areas, Enterprise and SMB, and vary somewhat between the Enterprise and SMB segments. The issues involving the Carriers and the Mobile Cloud are quite distinct.

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User Issues	Provider Issues
1. PERSONAL CLOUD
Where to store – cloud or local	Devices – making it work on multiple OSs
Security	Syncing – across diff. devices (and OSs)
Latency	Storage – pricing
Ease of use	Distribution
Cost	Pricing
	Utilizing device capabilities – sensors
	Spectrum availability
	Mashups – heavy processing requirements
	Thin clients
2. ENTERPRISE CLOUD
Access to legacy systems from mobile	Apps dev’t – inhouse vs. 3rd party platform
Business vs. personal use & info	Integration
Integration issues	Policies for cloud
Future-proofing	Security
Cost	Device management
3. SMB CLOUD
Business vs. personal use & info	Resources – use of 3rd parties (MSPs)
4. CARRIERS
Business model	Inter-carrier operability
Revenue/profitability	Stability of WL transmission
	Network design
	QQOS (quantity and quality metrics) which crosses all of the user and provider domains.

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